Recession a blessing for wine sellers
Times are tough, but people are finding a way to ease the pain. Numbers show that despite the recession, people are not giving up on a good glass of wine.
Times are tough, but people are finding a way to ease the pain.
Numbers show that despite the recession, people are not giving up on a good glass of wine.
Wine sales are steady, but wine stores are getting creative to get you in the door. You don’t have to be a wine connoisseur to know a good deal, and that’s what stores are offering to keep people buying.
“It’s kind of a two-tong approach: People looking at their wallets a little more, and at the same time, wineries can’t get rid of their product quick enough,” said Gary Tupper, sales manager at the Wine Barn, in Orlando.
So how do you know it’s a good bottle of wine on sale, or a cheap one that you’ll pour down the sink?
Tupper said the Wine Barn promises the best wines at the lowest prices.
The company started out selling online, but eventually opened an offline store when they realized more people had to find ways to cut costs without cutting out the wine.
“There are wines that cost $100 a bottle that were No. 1 wines of the year, things like this, that I’m selling for $24,” Tupper said.
Some big-name wine vendors are struggling with finding ways to save their customers a few dollars. Some are getting creative, offering buy one, get one free deals or coupons in local newspapers.
Experts said now is the time to be a wine bargain shopper because of the recession. Vineyards have an excess of product, so they’re lowing the prices to get it out of their hands and into yours.
“Think about what everyone was like in ’07,” said Tupper. “I mean, the market was booming. Everything was going great. They made so much wine. They literally can’t get rid of it. So I mean, people like us, we’re getting approached with such amazing deals.”
So while your pockets may be empty, there’s still a way for your cup to runneth over.